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Hi friend! I'm Maude

I’m a creative, author, and strategic thinker who helps people build things that feel true — whether that’s a quilt, a body of work, or a creative business that actually makes sense.

You might know me as The Retro Quilter.
That started with quilts — but it’s always been about more than that...

AS FEATURED ON

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What I’m Really About

I believe creativity should feel grounding, not overwhelming.
I believe progress beats perfection.


And I believe clarity is one of the most underrated (and powerful) tools a creative person can have.

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Over the years, my work has grown to sit at the intersection of creativity, brand, and business — helping people make things they’re proud of and build something sustainable around them.

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Where It Started

I’ve been making things for as long as I can remember — inspired by my Grandma, my dad, and a house full of creativity, colour, and character.

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Quilting became my medium, but not in a traditional way. I was drawn to bold design, retro influence, and doing things differently. That instinct — to trust your taste and follow your own creative logic — became the foundation of my work.

 

Eventually, The Retro Quilter grew into:

  • A pattern brand

  • A published book (Retro Quilts)

  • Classes, talks, and community

  • And, more recently, strategic work with creative business owners

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What I do now...

 

Creative Work & Products
I design retro-inspired quilt patterns and creative goods that make quilting feel accessible, joyful, and personal — not precious.

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Education & Speaking
I teach classes, give talks, and share my creative process — both in the quilting world and beyond — focused on confidence, originality, and creative decision-making.

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Strategic Clarity for Creative Businesses
I also work one-on-one with established creative business owners who feel stuck, scattered, or under-earning — helping them find focus, direction, and a clearer path forward.

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This isn’t coaching or surface-level branding.
It’s strategic clarity work that brings together brand, business, and creative direction so you can stop guessing and start making decisions with confidence.

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Why This Makes Sense
(Even If It Looks Different)

 

On the surface, quilting and business strategy might seem like separate worlds.

They’re not.

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Both require:

  • Vision

  • Decision-making

  • Editing

  • Confidence in your choices

  • And the ability to step back and see the whole picture

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Clarity is the through-line in everything I do — whether I’m designing a quilt or helping someone untangle a messy business.

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You’ll probably connect with my work if:

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  • You value originality over trends

  • You’re tired of hustle culture and empty hype

  • You want your creative work (or business) to feel more intentional

  • You believe you don’t need to become someone else to be successful

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This is a welcoming, inclusive space — always.

A Few Things I Stand For:

  • Progress over perfection

  • Creativity with personality

  • Sustainability (in materials, energy, and life)

  • Calm clarity instead of constant urgency

  • Making space for people who don’t quite fit the mold

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If You’re New Here

 

You can explore:

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However you arrive — you’re welcome here.

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